Originally posted on Data Science Central
This infographic on Shopper Marketing was created by Steve Hashman and his team. Steve is Director at Exponential Solutions (The CUBE) Marketing.
Shopper marketing focuses on the customer in and at the point of purchase. It is an integrated and strategic approach to a customer’s in-store experience which is seen as a driver of both sales and brand equity.
For more information, click here.
DSC Resources
- Career: Training | Books | Cheat Sheet | Apprenticeship | Certification | Salary Surveys | Jobs
- Knowledge: Research | Competitions | Webinars | Our Book | Members Only | Search DSC
- Buzz: Business News | Announcements | Events | RSS Feeds
- Misc: Top Links | Code Snippets | External Resources | Best Blogs | Subscribe | For Bloggers
Additional Reading
- What statisticians think about data scientists
- Data Science Compared to 16 Analytic Disciplines
- 10 types of data scientists
- 91 job interview questions for data scientists
- 50 Questions to Test True Data Science Knowledge
- 24 Uses of Statistical Modeling
- 21 data science systems used by Amazon to operate its business
- Top 20 Big Data Experts to Follow (Includes Scoring Algorithm)
- 5 Data Science Leaders Share their Predictions for 2016 and Beyond
- 50 Articles about Hadoop and Related Topics
- 10 Modern Statistical Concepts Discovered by Data Scientists
- Top data science keywords on DSC
- 4 easy steps to becoming a data scientist
- 22 tips for better data science
- How to detect spurious correlations, and how to find the real ones
- 17 short tutorials all data scientists should read (and practice)
- High versus low-level data science
Follow us on Twitter: @DataScienceCtrl | @AnalyticBridge
