data deduplication

Data cleansing for reliable analytics and business intelligence

Zara Ziad
August 27, 2022 at 6:13 pmNovember 2, 2024 at 7:13 am

According to Forbes, data scientists spend about 80% of their time on data collection, cleansing, and preparation, while only 20% of it is left for… Read More »Data cleansing for reliable analytics and business intelligence

what is a 360 customer view? best practices to achieve a single source of truth

A Single Source of Truth: The 360 Customer View

Zara Ziad
August 16, 2022 at 2:43 pmNovember 2, 2024 at 7:12 am

An average consumer uses various marketing channels while interacting with a brand. The numbers were calculated in Upland BlueVenn’s latest Digital Divide Report. They examined… Read More »A Single Source of Truth: The 360 Customer View