Choosing features for random forests algorithm
There are many ways to choose features with given data, and it is always a challenge to pick up the ones with which a particular algorithm will work better. Here I will c...
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Why the Biggest Online Retailers are Opening Bricks & Mortar Stores – Infographic
Guest infographic from Patrick Thuot Learn more at SMS StoreTraffic...
Employee Flight Risk is a Curve, not a Single Score – Why This Matters
By Greta Roberts. It’s exciting to watch advances in predictive and prescriptive employee solutions. A public HR technology company recently announced the release of an...
The Naive Bayes Classifier explained
Reading the academic literature Text Analytics seems difficult. However, applying it in practice has shown us that Text Classification is much easier than it looks. Most ...
Make It So, Number One
I found some leftover hamburgers in the fridge. I decided to stack a couple of them together to form a colossal “super-burger.” At the time, I didn’t appreciate how...
Guide to Financial Statement Analysis / Ratio Analysis
This is the most comprehensive guide to Ratio Analysis / Financial Statement Analysis This expert-written guide goes beyond the usual gibberish and explore practical Fina...
Find Marketing Clusters in 20 minutes in R
Have you ever wondered how to segment your customers? Customer segmentation is a really useful technique to group similar customers together and understand what works for...
Countering Quantitative Alienation with Geographic Codified Narrative
Codified narrative is the product of converting human-friendly narrative into computer-friendly code. In past blogs, I discussed my own approach towards this process of c...
The Changing future of Marketing Analytics Software industry
Marketing analytics software includes various technologies and processes which enable an organization to evaluate and quantify its marketing efforts. Marketing analytics ...
What is Business Intelligence?
To some, the term “business intelligence” may seem like a hilarious oxymoron, but the term is actually not used to describe how smart a business or its owner is. In...