This article was written by Bernard Marr. Almost everyone can agree that big data has taken the business world by storm, but what’s next? Will data continue to grow...
The definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a r...
Apart from fighting web spam, credit card fraud and many more curious applications, machine learning is being widely used in the field of art to generate stuff. We collec...
You cannot argue that the marketing landscape has changed drastically over the years – gone are the days of throwing different strategies on the wall to see which o...
This article was written by Sunil Ray. Sunil is a Business Analytics and Intelligence professional with deep experience in the Indian Insurance industry. Introduction ...
Model evaluation metrics are used to assess goodness of fit between model and data, to compare different models, in the context of model selection, and to predict how pre...
Cloud based machine learning services are slowly getting adoption among data scientists. Here are a list of cloud based machine learning APIs that can be used to run spec...
There are many ways to choose features with given data, and it is always a challenge to pick up the ones with which a particular algorithm will work better. Here I will c...
Realizing that you can only improve what you measure is a good way to think about KPIs. Often companies want to improve different aspects of their business all at once,...
Whether you love it or hate it, predictive analytics has already helped elect presidents, discover new energy sources, score consumer credit, assess health risks, detec...