How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution – without paying millions of dollars for an enterprise platform. Customer micro-segmentation is...
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A Short History of Machine Learning
It’s all well and good to ask if androids dream of electric sheep, but science fact has evolved to a point where it’s beginning to coincide with science fiction. No...
Exponential Smoothing of Time Series Data in R
Guest blog post by Jeffrey Strickland. Originally posted here. This article is not about smoothing ore into gems though your may find a few gems herein. Systematic Patt...
Is Data Science Ripe for a Massive Merger & Acquisition / Consolidation?
Guest blog post by Florian Douetteau. Originally posted here. The original title is “Will Balkanization of Data Science lead to one Empire or many Republics?”...
Artificial General Intelligence – The Holy Grail of AI
Summary: Artificial General Intelligence (AGI) is the long sought after ‘brain’ that brings together all the branches of AI into a general purpose platform that can p...
Is deep learning a Markov chain in disguise?
Andrej Karpathy’s post “The Unreasonable Effectiveness of Recurrent Neural Networks” made splashes last year. The basic premise is that you can create a recurrent n...
Big Data: 17 Predictions Everyone Should Read
This article was written by Bernard Marr. Almost everyone can agree that big data has taken the business world by storm, but what’s next? Will data continue to grow...
The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s Consumers
The definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a r...
Using machine learning to generate music
Apart from fighting web spam, credit card fraud and many more curious applications, machine learning is being widely used in the field of art to generate stuff. We collec...
Boom of Data Analyzing Software Makes Big Data More Accessible
You cannot argue that the marketing landscape has changed drastically over the years – gone are the days of throwing different strategies on the wall to see which o...