Technical SEO is one of the most important aspects of SEO. It covers all the behind-the-scenes work that needs to be done to make sure a website is technically optimized for search engines.
This includes optimizing the website’s code, structure, and assets like images and videos. It also includes improving the website’s crawlability and indexing, and fixing any technical issues that may be preventing the website from ranking well.
Technical SEO is a complex and ever-evolving field, and there are a lot of things to consider. But, by following the basics and addressing the most common issues, you can make sure your website is as technically optimized as possible.
For the best results, you’ll want to seek out professional technical SEO services. While you can implement many technical SEO strategies yourself, you run the risk of facing a variety of technical SEO errors when you don’t have the help of a technical SEO expert.
There are a number of common technical SEO problems that can occur on your website. In this section, we will discuss how to troubleshoot and fix some of the most common issues.
Crawl Errors
One common issue that can occur is crawl errors. This happens when the search engine robots are unable to crawl your website properly. This can be caused by a number of things, such as broken links, 404 errors, and 500 errors.
If you are seeing crawl errors in your Google Search Console, you will want to investigate and fix the issue. One way to do this is to use a tool like Screaming Frog to crawl your website and find the errors.
Once you have identified the errors, you will want to fix them as soon as possible. This can help improve your website’s crawlability and rankings.
Indexing issues
Another common technical SEO issue is indexing issues. This can occur when the search engines are unable to properly index your website’s pages.
There are a number of things that can cause indexing issues, such as duplicate content, robots.txt files, and noindex tags. If you are experiencing indexing issues, you will want to investigate and fix the issue.
One way to do this is to use a tool like Google Search Console to check your website’s indexing status. If you find that your website’s pages are not being indexed, you will want to take steps to fix the issue.
Website Speed
A third common technical SEO issue is website speed. This can occur when your website is taking too long to load. If your website is slow, you will want to investigate and fix the issue.
One way to do this is to use a tool like Google PageSpeed Insights to test your website’s speed. If you find that your website is slow, you will want to take steps to improve its speed.
Mobile Optimization
A fourth common technical SEO issue is mobile optimization. This can occur when your website is not properly optimized for mobile devices. If your website is not mobile-friendly, you will want to investigate and fix the issue.
One way to do this is to use a tool like Google Mobile-Friendly Test to test your website’s mobile friendliness. If you find that your website is not mobile-friendly, you will want to take steps to fix the issue.
HTTPS
A fifth common technical SEO issue is HTTPS. This can occur when your website is not using HTTPS encryption. If your website is not using HTTPS, you will want to investigate and fix the issue.
One way to do this is to use a tool like Qualys SSL Labs to test your website’s encryption. If you find that your website is not using HTTPS, you will want to take steps to fix the issue.
