The online food delivery business has taken off in the past few years — that much everyone knows. But do you know why this industry has noticed such rapid growth in demand and popularity? It is because of the utter convenience they deliver. Today’s customers come with high expectations, and this industry seems to have checked all the boxes one needs to; well, save for one. Delivery time — this continues to remain a sore spot for most customers who engage with online food delivery businesses. And despite the prevalence of this particular problem, the truth remains that delays in delivery can have devastating consequences on the company over the long term.
Businesses operating in this industry have, of course, noted the problem, and customers also haven’t shied away from voicing their concerns. Oh, and let’s not forget the great competition businesses in the food delivery business have to contend with. The point is that the industry is starting to feel a growing need for a solution that can adequately tend to these ever-increasing challenges. And the answer seems to have been found in a rather ubiquitous technology — big data. Given what this modern technology has been able to do in other industries, experts believe big data is equally valuable in the food delivery industry. And listed below are some of the benefits it delivers to show you why the experts are right.
- Enhance operational efficiencies: Big data does what it is renowned for — crunch data and spit out insights to help businesses gain an in-depth understanding of their customers, including ideas about their preferences, buying behavior, and more. This data is then leveraged to assist the company adapt processes and operations to make sure that there is no lag within the system across the board. This aspect is one of the most crucial parts of ensuring timely deliveries to customers.
- Precise order tracking: One of the most effective ways to assuage customers’ concerns is allowing them to see precisely at what point their order is. It is the ability to see if and when the order has been accepted when the delivery personnel picked up the order and more helps foster trust towards the business.
- Data and insights-driven optimization: The online food delivery industry is expected to touch $365 billion in value by 2030. That growth, though commendable, won’t be easy to achieve and will need the trusted assistance of data and the invaluable insights it brings to the table. Real-time data such as that about restaurant locations, order performance, food delivery provider mixes, and more can easily be leveraged to adapt to the cut-throat competition and improve aspects such as food delivery time.
Food delivery data analytics may seem like a complicated endeavour on the outset whose payoff doesn’t live up to the efforts it demands. But the fact that it is underpinned by big data, a mainstay of all well-performing businesses, ought to demonstrate just how potent this technology is and the world of benefits it stands to deliver.
