RidhimaKumar
Market Mix Modeling (MMM) in times of Covid-19
Covid-19 has brought misery to the world, many lives have been lost, cities wear a deserted look and economies are on the verge of collapse.… Read More »Market Mix Modeling (MMM) in times of Covid-19
Marketing Analytics through Markov Chain
Imagine you are a company selling a fast-moving consumer good in the market. Let’s assume that the customer would follow the given journey to make… Read More »Marketing Analytics through Markov Chain
Market Mix Modeling – 101: Part 2
In my last article, I had introduced you to the concept of Market Mix Modeling. If you want a refresher, please click on the this link.… Read More »Market Mix Modeling – 101: Part 2
Market Mix Modeling (MMM)
Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of… Read More »Market Mix Modeling (MMM)