HemantWarudkar

3rd-party cookies came under focus when Google affirmed in January 2020 that it would phase them out from its Chrome browser by early 2022. Then,… Read More »Advertisers and marketers: What to do now that third-party cookies age is coming to an end

Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their… Read More »Your guide in selecting the right CDP

Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence (AI) with mobile to get a headsup in anticipating a customer’s purchase… Read More »Using Artificial Intelligence To Sense Buyer Intent

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” —Jeff Eisenberg, CEO of BuyerLegends.com It is but… Read More »Retailers: Better Market Basket Analysis Will Keep You Ahead Of Competition

The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri and Amazon Alexa have, to some degree, changed a customer`s… Read More »Is It Time For Smart Personal Assistants To Move From Home To Business?

Wondering how the words, fashion, weather and predictive analytics are connected? Here’s a poser – what is one of the biggest challenges before the global… Read More »Fashion, Weather And Predictive Analytics

Previously, we looked at how Artificial Intelligence (AI) has changed the supplier side of the retail eco-system, especially on two fronts – Price and Product… Read More »How Artificial Intelligence Has Influenced E-Commerce – The Customer’s Story

A few days ago, while discussing with colleagues why many organizations were still fumbling at what’s typically called the “last mile” in data science, the… Read More »Data Translators: Those Who Ensure Analysis Is Not Lost In Rendition