A long, long time ago (maybe 10 years) the data analytics industry was fairly easy to define and track. Back in that pre-historic era SAS… Read More »Public Data Analytics Companies – who's winning (and not)?
Let’s start with the bottom line – there is no excuse for virtually any company today, regardless of size or manpower (and within reason), not… Read More »Self-Service Data Analytics for Smaller Companies (SME’s)
In a prior post I outlined some thoughts on the outlook for the data analytics sector and referenced a database I prepared of analytics companies. … Read More »A Database of 800 Analytics Companies
There has been a lot of activity recently around revenue attribution – marketers want to develop a better understanding of their customer acquisition funnel and… Read More »Statistical Attribution & Optimization in the B2B World.
