ChrisAtwood

Storytelling in Social Media Analytics: Beyond the Bar Chart II

ChrisAtwood
May 31, 2016 at 8:30 am

In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them. Analysts… Read More »Storytelling in Social Media Analytics: Beyond the Bar Chart II

Getting the Complete Picture from Your Brand’s Social Listening

ChrisAtwood
March 28, 2016 at 6:30 am

Social listening has a nasty habit of being completely soft—all about the words without the context of volume and velocity of conversation—or completely quantitative with… Read More »Getting the Complete Picture from Your Brand’s Social Listening