I am a believer that the pathway to innovation must end with putting a product or service into the market that provides economic value to… Read More »Why Economics Is the Most Empowering Innovation Concept
We all know how horror movies work: there is someone evil in the neighborhood (like Michael Myers in “Halloween” or Freddy Krueger in “Nightmare on… Read More »Be Forewarned CEO’s; Build Out Your Data Science Capabilities or Perish
“We are too busy building the solution to bother the customer to identify, validate, value and prioritize their requirements.” – Name not disclosed to protect… Read More »How the Use of Design Thinking Prevents Rushing into Solution Mode
“Begin with an end in mind” – Stephen Covey “7 Habits of Highly Effective People” No truer words have ever been spoken. A simple phrase… Read More »Driving Stakeholder Engagement with an Interactive Hypothesis Development Canvas
Money on the Table..MOTT. When I was the Vice President of Advertiser Analytics at Yahoo, this became a key focus guiding the analytics that we… Read More »Leaving Money on the Table and the Economics of Composable, Reusable Analytic Modules
2019 was a year full of outstanding customer engagements and provocative teaching experiences across numerous universities. My eyes were opened to many new opportunities to… Read More »Schmarzo’s Favorite 10 Infographic Blogs for 2019
The Economic Value Curve is a measure of the relationship between a dependent variable and independent variables to achieve a particular outcome such as retain… Read More »Understanding How to Transform Your Economic Value Curve
I am always looking for examples to bolster my University of San Francisco “Economic Value of Data” research efforts, and I think I’ve found a… Read More »Norway Understands the Unique Economic Value of Data
Sometimes it just takes a simple, provocative statement to kick-off the innovation process – to remove an everyday given like driving a car or possessing… Read More »Is Analytics-driven Innovation the Ultimate Oxymoron?
Imagine this scenario: You enter your dentist’s office as a follow-up visit to the 6-month checkup you had last week. You’re nervous because the checkup… Read More »Why the Concept of “Citizen Data Scientist” Terrifies Me
