Bill Schmarzo

Money on the Table..MOTT.  When I was the Vice President of Advertiser Analytics at Yahoo, this became a key focus guiding the analytics that we… Read More »Leaving Money on the Table and the Economics of Composable, Reusable Analytic Modules

2019 was a year full of outstanding customer engagements and provocative teaching experiences across numerous universities.  My eyes were opened to many new opportunities to… Read More »Schmarzo’s Favorite 10 Infographic Blogs for 2019

The Economic Value Curve is a measure of the relationship between a dependent variable and independent variables to achieve a particular outcome such as retain… Read More »Understanding How to Transform Your Economic Value Curve

I am always looking for examples to bolster my University of San Francisco “Economic Value of Data” research efforts, and I think I’ve found a… Read More »Norway Understands the Unique Economic Value of Data

Sometimes it just takes a simple, provocative statement to kick-off the innovation process – to remove an everyday given like driving a car or possessing… Read More »Is Analytics-driven Innovation the Ultimate Oxymoron?

Imagine this scenario: You enter your dentist’s office as a follow-up visit to the 6-month checkup you had last week. You’re nervous because the checkup… Read More »Why the Concept of “Citizen Data Scientist” Terrifies Me

Maybe the biggest challenge we face as a society is our ability to unlearn – to let go of – outdated concepts and beliefs in… Read More »2020 Challenge: Unlearn to Change Your Frame

Several of my friends have challenged me to get involved in the AI ethics discussion. I certainly do not have any special ethics training. But… Read More »AI Ethics Challenge: Understanding Passive versus Proactive Ethics

In a recent blog I stated that “Crossing the AI Chasm” is primarily an organizational and cultural challenge, not a technology challenge. That “Crossing the… Read More »Wanna Build an AI-powered Organization? Start by Getting EVERYONE to “Think Like A Data Scientist”