Bill Schmarzo

As data becomes the ubiquitous source of economic value creation, organizations need an end-to-end “data-driven value creation lifecycle” that speaks to and aligns the business… Read More »Reframing the CXO Conversation:  From “Data Monetization” to “Value Creation”

In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site; that is, what… Read More »The Power of Determining User Intent

In my prior blog “Reframing Data Management: Data Management 2.0″, I talked about the importance of transforming data management into a business strategy that supports… Read More »Features Part 1: Are Features the New Data?

Note:  Many thanks to those who provided comments on my previous blog “Features Part 1: Are Features the new Data?”. And special thanks to Somil… Read More »Features Part 2: Clarifying the Data-Features-Use Case Value Topology

I am very fortunate that I get asked to present at several universities about what students (and all professionals) can do to “future proof” their… Read More »Future Proofing Your Career

Ugh.  “Data Monetization” a term that seems to confuse so many folks (probably thanks to me).  When most folks hear the phrase “data monetization”, they… Read More »4 Ways of Monetization Your Data

A cartoon making its way around social media asks the provocative question “Who wants clean data?” (Everyone raises their hands) and then asks, “Who wants… Read More »Reframing Data Management:  Data Management 2.0

This is the second part of a 2-part series on the growing importance of teaching Data and AI literacy to our students.  This will be… Read More »The Growing Importance of Data and AI Literacy – Part 2

This is the first part of a 2-part series on the growing importance of teaching Data and AI literacy to our students.  This will be… Read More »The Growing Importance of Data and AI Literacy – Part 1