Bill Schmarzo

In my blog “The Importance of Determining Intent”, I discussed the importance of determining user intent to create an “intelligent” user or stakeholder experience.  Analytics-centric… Read More »Data Observability and Its Importance in Determining Intent

We live in a world where everyone needs to learn how to make informed decisions with incomplete and sometimes conflicting data. And that’s a big… Read More »Making Informed Decisions in Imperfect Situations

Note: this blog introduces the concept of the Marginal Propensity to Reuse which is the primary driver behind the Data Economic Multiplier Effect and the… Read More »Mastering the Data Economic Multiplier Effect and Marginal Propensity to Reuse

As data becomes the ubiquitous source of economic value creation, organizations need an end-to-end “data-driven value creation lifecycle” that speaks to and aligns the business… Read More »Reframing the CXO Conversation:  From “Data Monetization” to “Value Creation”

In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site; that is, what… Read More »The Power of Determining User Intent

In my prior blog “Reframing Data Management: Data Management 2.0″, I talked about the importance of transforming data management into a business strategy that supports… Read More »Features Part 1: Are Features the New Data?

Note:  Many thanks to those who provided comments on my previous blog “Features Part 1: Are Features the new Data?”. And special thanks to Somil… Read More »Features Part 2: Clarifying the Data-Features-Use Case Value Topology

I am very fortunate that I get asked to present at several universities about what students (and all professionals) can do to “future proof” their… Read More »Future Proofing Your Career

Ugh.  “Data Monetization” a term that seems to confuse so many folks (probably thanks to me).  When most folks hear the phrase “data monetization”, they… Read More »4 Ways of Monetization Your Data