The ubiquity of connectivity, content, and data has tipped the buyer-seller relationship squarely in favor of the consumer – in nearly every market. In an age where customer experience (CX) and customer experience management(CEM) matters more than ever, companies are scrambling to get the “best” picture of customer needs, so they can create offers and experiences that not only drive engagement (and conversions), but also beat competitors to the punch. As speed and responsiveness drives loyalty, building an agile, customer-centric culture is essential, and begins with a new view of customers, customer-facing staff – and especially how we tap the power of big (and small) data.
In this webinar you will learn”
• How and why ubiquity and “always-on” experiences are forcing brands to create a new way of thinking about customers, their data, and how we serve them
• How organizations are striving to bring the power of big data to the masses, to drive better insight, campaign performance, and organizational knowledge
• Why “fast is the new big” when it comes to using data to empower customer-facing teams and better understanding customer and market needs
