With over half of people spending more than 5 hours per day on their smartphone, people expect every app they use to offer a great user experience. Without a user-friendly app, capturing the attention of the average smartphone user is nearly impossible. In addition, app stores want to promote apps that offer high-quality interfaces, intuitive navigation, and an overall enjoyable experience.
To offer a good user experience, you need to incorporate particular design elements the average user expects in every app they use. These core user-friendly features ensure the user experience never holds back the potential value your app offers to its users. It also helps you offer a seamless experience when new users pull up your app for the first time.
Creating a Successful App with the User in Mind
When creating a successful mobile app, you need to consider far more than just the purpose it serves. In addition to accomplishing its core functionality, it is vital to develop an intuitive and easy-to-use interface.
The user-friendliness of an app contributes to the overall customer experience when using your app. When assessing the user-friendliness of your app, look at how straightforward the app is for a new user, its ease of navigation, and how integrated the app is in your target user’s workflow.
9 Features of a User-Friendly App
It is never easy to create a successful mobile application. But, incorporating user-friendly features will help its chance of success. A well-designed app allows customers to make purchases easily, find the information they need, and get in touch with the company. It also has an interface that is simple to traverse, preventing users from becoming frustrated, and features guaranteeing customers that their personal information will be kept secure.
So, here are 9 features of a good app you should incorporate into any mobile app you develop.
1. USP and User Interface
Do not create a mobile app just because everybody does it. Instead, create a mobile app that solves a real problem people experience. By creating an app to solve a problem, you can lay out the user interface in a way that allows users to solve the problem with as little effort as possible. Always emphasize an integrated feel to your app to ensure you offer the consistency mobile app customers expect.
Determine your app’s use case, make an in-depth plan that details your USP and user interface, and then start development. If ignored, you will wind up developing an application that does not provide any value to its users.
2. Intuitive Navigation
Your app’s navigation greatly impacts how user-friendly your app is. Intuitive navigation allows users to interact seamlessly with your app to use it exactly how they want. Whereas a difficult navigation system leaves your users confused. So, consider what aspects of your app your users will need most and make those features prominent in the navigation. Also, consider the user’s flow within your app when creating intuitive navigation.
A great app navigation interface will make the user feel like you are predicting how they want to use your app.
3. Data Privacy and Security
While it may not directly impact the user-friendliness of your app, the privacy and security feature your app offers can make users feel more comfortable interacting with it. You can also incorporate smarter authentication systems for a more seamless user experience.
4. Personalization
You can use demographic, contextual, and behavioral targeting to provide your users with more personalized content. By serving personalized content to your users, you give them exactly what they need when they need it. 80% of consumers want personalization.
5. Simple Interface
An application should have a user interface that is not only easy to use but also responsive. The app must be easy to use so new users can jump right in and get started. Avoid cramming in unnecessary features and focus on a core set of features to keep your interface simple.
6. Offline Capabilities
Allowing your users to access your app anywhere they go with offline capabilities ensures you maximize the usability of your app. This especially becomes important for any app intended for storing or analyzing information that a user might need at any time. It also allows your users to rely more heavily on your app.
7. Reviews, Feedback, and Customer Support
Include a review function that lets people rate and post reviews. This gives you feedback on what your users like and dislike most about your app so you can update the app accordingly. Even negative comments will help further improvements.
8. Push Notifications
Even when a user’s phone is locked, you can maintain the user’s attention with push notifications.
When directly communicating with your customers through push notifications, always utilize simple alerts your users can address immediately. These alerts should only cover newly added features, issuing limited-time promotions that increase interaction, and information your users might find valuable.
However, having this direct line of communication through your app requires responsible users. Otherwise, your users might get annoyed and uninstall your app. Push notifications should never be intrusive or even mildly excessive, or you will quickly see a decline in your user base.
9. Multi-Device Synchronisation
The capability to synchronize data across several devices is now an essential component of any successful mobile application. Users may experience situations where they feel it is harder to reach a certain link on a mobile app than on a site. The mobile application will receive a boost in momentum and become more scalable as a result of multi-device synchronization features.
A feature exclusive to the mobile application would be the ability to synchronize data in real time across various devices. Additionally, the user can access the file and continue working on it regardless of location.
Conclusion
Users make an immediate judgment on any app they install based on the immediate user experience. Most will immediately uninstall the app if the user experience does not meet their expectations. This means developers must incorporate key features that make an app user-friendly to grab attention and immediately provide value to users.
